Propensity for Internationalization in Emerging Economies: Is The Key to Success in Strategic Orientations and Institutional Factors?
Main Article Content
Abstract
Objective: This study aims to analyze the mediation of institutional factors in the relationship between strategic orientations and the propensity of companies, particularly technology-based companies (TBCs), to internationalize in emerging economies. Method: This quantitative, descriptive, cross-sectional survey was conducted with a population and sample of 137 Brazilian TBCs. The data were analyzed through correlational and multivariate analysis using the structural equation modeling technique. Results: The findings indicate that institutional factors positively influence the propensity for internationalization of the investigated TBCs. Additionally, these institutional factors mediate the relationship between entrepreneurial strategic orientations and international growth orientation. In other words, entrepreneurship can enhance the international expansion capacity of TBCs, and the institutional environment of the target market often influences the success of this expansion. Conclusion: The presence of mediation, even when there is a strong entrepreneurial orientation, suggests that TBCs do not operate in isolation. Rather, their success is deeply connected to the institutional contexts in which they operate. For an effective international growth strategy, TBCs must focus on their internal capacities and orientations and remain attentive and adaptable to the nuances and demands of the institutional environment.
Downloads
Download data is not yet available.
Article Details
How to Cite
Trindade, N. R., Scherer, F. L., Piveta, M. N., Lopes, L. F. D., & Soares, S. de S. (2023). Propensity for Internationalization in Emerging Economies: Is The Key to Success in Strategic Orientations and Institutional Factors?. Brazilian Administration Review, 20(4), e230011. https://doi.org/10.1590/1807-7692bar2023230011
Section
Research Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
ABStartups. (2021). Mapeamento do Ecossistema Brasileiro de Startups. Brasil.
Acosta, A. S., Crespo, A. H., & Agudo, J. C. (2018). Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs). International Business Review, 27(6), 833-844. https://doi.org/10.1016/j.ibusrev.2018.04.004
Ahmed, F. U., & Brennan, L. (2019). An institution-based view of firms’ early internationalization Effectiveness of national export promotion policies. International Marketing Review, 36(6), 864-888. http://dx.doi.org/10.1108/IMR-03-2018-0108
Bailey, N. (2017). Exploring the relationship between institutional factors and FDI attractiveness: A meta-analytic review. International Business Review, 27(1). http://dx.doi.org/10.1016/j.ibusrev.2017.05.012
Baker, W. E., & Sinkula, J. M. (1999). Learning orientation, market orientation and innovation: Integrating and extending models of organizational performance. Journal of Marketing -Focused Management, 4(4), 295-308. https://ideaexchange.uakron.edu/marketing_ideas/272
Baum, M., Schwens, C., & Kabst, R. (2015). A latent class analysis of small firms' internationalization patterns. Journal of World Business, 50, 754-768. https://doi.otg/10.1016/j.jwb.2015.03.001
Borsa, J. C., Damásio, B. F., & Bandeira, D. R. (2012). Adaptação e validação de instrumentos psicológicos entre culturas: Algumas considerações. Paidéia (Ribeirão Preto), 22(53). https://doi.org/10.1590/S0103-863X2012000300014
Cantarello, S., Martini, A., & Nosella, A. (2012). A multi‐level model for organizational ambidexterity in the search phase of the innovation process. Creativity and innovation management, 21(1), 28-48. https://doi.org/10.1111/j.1467-8691.2012.00624.x
Child, J., Rodrigues, S. B., & Frynas, J. G. (2009). Psychic distance, its impact and coping modes: Interpretations of SMEs decision-makers. Management International Review, 49(2), 199–224. http://dx.doi.org/10.1007/s11575-008-0136-3
Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Psychology Press.
Covin, J. G., & Slevin, D. P. (1989). Strategic management of small firms in hostile and benign environments. Strategic Management Journal, 10(1), 75-87. https://doi.org/10.1002/smj.4250100107
Cui, L., Jiang, F., & Stening, B. (2011). The entry-mode decision of chinese outward FDI: Firm resources, industry conditions, and institutional forces. Thunderbird International Business Review, 53(4). https://doi.org/10.1002/tie.20425
Das, S., Kundu, A., & Bhattacharya, A. (2020). Technology adaptation and survival of SMEs: A longitudinal study of developing countries. Technology Innovation Management Review, 10(6). https://doi.org/10.1186/s13731-023-00317-9
Day, G. S. (1994). The capabilities of market-driven organizations. Journal of Marketing, 58(4), 37-52. https://doi.org/10.1177/002224299405800404
Deng, P. & Zhang S. (2020). Institutional quality and internationalization of emerging market firms: Focusing on Chinese SMEs. Journal of Business Research, 92, 279–289. https://doi.org/10.1016/j.jbusres.2018.07.014
Deshpandé, R., & Farley, J. U. (1998). Measuring market orientation: Generalization and synthesis. Journal of Market Focused Management, 2, 213–232. https://doi.org/10.1023/A%3A1009719615327
Deshpandé, R., Farley, J. U., & Webster, F. E. Jr. (1993). Corporate culture, customer orientation, and innovativeness. Journal of Marketing, 57(1), 22-27. https://www.jstor.org/stable/1252055
Dimitratos, P., Johnson, J. E., Plakoyiannaki, E., & Young, S. (2015). SME internationalization: How does the opportunity-based international entrepreneurial culture matter? International Business Review, 24(6), 957-968.
Espinoza, P. A. M. (2017). O efeito mediador da capacidade de desenvolvimento de novos produtos na relação entre a orientação para a aprendizagem e o desempenho financeiro [Dissertação], Universidade Federal do Paraná, Brasil.
Fernandes, D. H., & Santos, C. P. (2008). Orientação empreendedora: Um estudo sobre as consequências do empreendedorismo nas organizações. Revista de Administração, 7(1). https://doi.org/10.1590/S1676-56482008000100007
Ferraresi, A. A., Quandt, C. O., dos Santos, S. A., & Frega, J. R. (2012). Knowledge management and strategic orientation: Leveraging innovativeness and performance. Journal of Knowledge Management, 16(5), 688-701. http://dx.doi.org/10.1108/13673271211262754
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. https://www.jstor.org/stable/3151312
Frishammar, J., & Andersson, S. (2008). The overestimated role of strategic orientations for international performance in smaller firms. International Entrepreneurship, 7, 57–77. https://doi.org/10.1007/s10843-008-0031-9
Gao, G. Y., Murray, J. Y., Kotabe, M., & Lu, J. (2010). A ‘‘strategy tripod’’ perspective on export behaviors: Evidence from domestic and foreign firms based in an emerging economy. Journal of International Business Studies, 41, 377-396. http://dx.doi.org/10.1057/jibs.2010.32
Gatignon, H., & Xuereb, J. (1997). Strategic orientation of the firm and new product performance. American Marketing Association, 34(1), 77-90. https://doi.org/10.1177/002224379703400107
Gerschewski, S., Lew, Y. K., Khan, Z., & Park, B. I. (2018). Post-entry performance of international new ventures: The mediating role of learning orientation. International Small Business Journal: Researching Entrepreneurship, 36(7), 807–828. https://doi.org/10.1177/0266242618790321
Gerschewski, S., Rose, E. L., & Lindsay, V. J. (2015). Understanding the drivers of international performance for born global firms: An integrated perspective. Journal of World Business, 50(3). https://doi.org/10.1016/j.jwb.2014.09.001
Gil, A. C. (2011). Métodos e técnicas de pesquisa social (6a ed.). Atlas.
Haddoud, M. Y., Jones, P., & Newbery, R. (2018). Export intention in developing countries: A configuration approach to managerial success factors. Journal of Small Business Management, 1-21. https://eprints.ncl.ac.uk/file_store/production/249296/7406B81C-6FED-4935-9707-C465E77F22C3.pdf
Hair, J. F., Babin, B., Money, A. H., & Samouel, P. (2005a). Fundamentos de métodos de pesquisa em Administração. Bookman.
Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (2005b). Análise multivariada de dados (5th ed.). Bookman.
Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications.
He, X., & Wei, Y. (2011). Linking market orientation to international market selection and international performance. International Business Review, 20(5), 535-546. https://doi.org/10.1016/j.ibusrev.2010.10.003
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135. http://dx.doi.org/10.1007/s11747-014-0403-8
Ismail, I. J., Amani, D., & Changalima, I. A. (2023). Strategic green marketing orientation and environmental sustainability in sub-Saharan Africa: Does green absorptive capacity moderate? Evidence from Tanzania. Heliyon, 9(7), e18373. https://doi.org/10.1016/j.heliyon.2023.e18373
Jantunen, A., Nummela, N., Puumalainen, K., & Saarenketo, S. (2008). Strategic orientations of born globals – Do they really matter? Journal of World Business, 43(2), 158-170. https://doi.org/10.1016/j.jwb.2007.11.015
Johanson, J., & Vahlne, J. (1977). The internationalization process of the firm – a model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8(1), 23-32. http://dx.doi.org/10.1057/palgrave.jibs.8490676
Knight, G. (2000). Entrepreneurship and marketing strategy: The SME under globalization. Journal of International Marketing, 8(2), 12-32. http://www.jstor.org/stable/25048805
Knight, G., Moen, O., & Madsen, T. K. (2020). Antecedents to differentiation strategy in the exporting SME. International Business Review, 29(6). https://doi.org/10.1016/j.ibusrev.2020.101740
Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1-18. https://doi.org/10.1177/002224299005400201
Kuuluvainen, A., & Paavilainen-Mäntymäki, E. (2011). International growth orientation of SME managers and entrepreneurs: A three-year follow-up study (pp. 64-81). In International growth of small and medium enterprises. Routledge.
Li, Y., Sun, Y., & Liu, Y. (2006). An empirical study of SOEs’ market orientation in transitional China. Asia Pacific Journal of Management, 23, 93-113. https://doi.org/10.1007/s10490-006-6117-9
Liu, Y., Li, Y., & Xue, J. (2011). Ownership, strategic orientation and internationalization in emerging markets. Journal of World Business, 46(3), 381-393. https://doi.org/10.1016/j.jwb.2010.07.012
Lopes, L. F. D. (2018). Métodos quantitativos aplicados ao comportamento organizacional. Voix.
Lopes, L. F. D., Chaves, B. M., Fabricio, A., Almeida, D. M., Obregon, S. L., Lima, M. P., Silva, W. V., Camargo, M. E., Veiga, C. P., Moura, G. L., Silva, L. S. C. V., & Costa, V. M. F. (2020). Analysis of Well-Being and Anxiety among University Students. International Journal Environmental Research and Public Health, 17(3874), 1-23. https://doi.org/10.3390%2Fijerph17113874
Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1), 135-172. https://doi.org/10.5465/amr.1996.9602161568
Luo, Y., & Zhang, H. (2016). Emerging Market MNEs: Qualitative eeview and theoretical directions. Journal of International Management, 22(4), 333-350. https://doi.org/10.1016/j.intman.2016.05.001
Mathews, J. A. (2006). Dragon multinationals: New players in 21st century globalization. Asia Pacific Journal of Management, 23, 5-27. https://doi.org/10.1007/s10490-006-6113-0
Miles, M. P., Covin, J. G., & Heeley, M. B. (2000). The relationship between environmental dynamism and small firm structure, strategy, and performance. Journal of Marketing Theory and Practice, 8(2), 63-78. https://www.jstor.org/stable/40469994
Miller, D. (1983). The correlates of entrepreneurship in three types of firms. Management Science, 29(7), 770-91. https://www.jstor.org/stable/2630968
Miller, D., & Friesen, P. H. (1982). Innovation in conservative and entrepreneurial firms: Two models of strategic momentum. Strategic Management Journal, 3(1), 1-26. https://doi.org/10.1002/smj.4250030102
Naman, J. L., & Slevin, D. P. (1993). Entrepreneurship and the concept of fit: A model and empirical test. Strategic Management Journal, 14(2), 137-153. https://doi.org/10.1002/smj.4250140205
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20-35. https://doi.org/10.1177/002224299005400403
Nascimento, J. C. H. B., & Macedo, M. A. S. (2016). Modelagem de equações estruturais com mínimos quadrados parciais: Um exemplo da aplicação do SmartPLS® em pesquisas em Contabilidade. Revista de Educação e Pesquisa em Contabilidade, 10(3), 289-313. https://doi.org/10.17524/repec.v10i3.1376
Noble, C. H., Sinha, R. K., & Kumar, A. (2002). Market orientation and alternative strategic orientations: A longitudinal assessment of performance implications. Journal of Marketing, 66(4), 25-39. https://doi.org/10.1509/jmkg.66.4.25.18513
Nummela, N., Puumalainen, K., & Saarenketo, S. (2009). Why do some international new ventures become global start-ups? An exploratory study of the Finnish ICT industry. Progress in International Business Research, 4, 21-40. http://dx.doi.org/10.1108/S1745-8862(2009)0000004006
Nummela, N., Puumalainen, K., & Saarenketo, S. (2005). International growth orientation of knowledge-intensive SMEs. Journal of International Entrepreneurship, 3(1), 5-18. https://doi.org/10.1007/s10843-005-0350-z
Oliveira, M. C. S. F. de. (2016). O papel dos influenciadores de internacionalização no desempenho internacional de empresas de base tecnológica [Tese]. Programa de Pós-graduação em Administração, Universidade Federal de Santa Maria, RS, Brazil.
Peng, M. W. (2001). The Resource-based view and international business. Journal of Management, 27(6), 803-829. https://doi.org/10.1016/S0149-2063(01)00124-6
Peng, M. W. (2004). Identifying the big question in international business research. Journal of International Business Studies, 35(2), 99-108. https://doi.org/10.1057/palgrave.jibs.8400077
Peng, M. W., & Khoury, T. A. (2009). Unbundling the institution-based view of international business strategy. In A. Rugman (Ed.), Oxford handbook of international business (pp. 256-268). Oxford University Press.
Peng, M. W., Wang, D., & Jiang, Y. (2009). An institution-based view of international business strategy: A focus on emerging economies. Journal of International Business Studies, 39(5), 920-936. https://doi.org/10.1057/palgrave.jibs.8400377
Reis, J. F. Neto (2018). Las estrategias de marketing y competitividad de las micro y pequeñas empresas en las zonas periféricas: El caso de Brasil [Tese], Programa de Doctorado en Economía de la Empresa, Universidad de Salamanca, Spain.
Ribeiro, H. C. M. (2016). Produção acadêmica do tema internacionalização divulgada nos periódicos nacionais: Um estudo bibliométrico. Internext, 11(1), 1-20. https://doi.org/10.18568/1980-4865.1111-20
Ringle, C. M., Silva, D., & Bido, D. S. (2014). Modelagem de equações estruturais com utilização do SmartPLS. REMark - Revista Brasileira de Marketing, 13(2), 56-73. https://doi.org/10.5585/remark.v13i2.2717
Ringle, C. M., Wende, S., & Becker, J. M. (2015). SmartPLS 3. SmartPLS GmbH. https://www.smartpls.com
Ringle, C. M., Wende, S., Becker, J. M. (2022). SmartPLS4. SmartPLS GmbH. https://www.smartpls.com
Roncalio, L. B., & Richartz, F. (2021). Intellectual property protection by incubated companies: Using formal and non-formal methods. Revista de Empreendedorismo e Gestão de Pequenas Empresas, 10(2). https://doi.org/10.14211/regepe.e1733
Schweiger, S. A., Stettler, T. R., Baldauf, A., & Zamudio, C. (2019). The complementarity of strategic orientations: A meta-analytic synthesis and theory extension. Strategic Management Journal, 40(11), 1-30. http://dx.doi.org/10.1002/smj.3042
Sinkula, J. M., Baker, W. E., & Noordewier, T. (1997). A Framework for market-based organizational learning: Linking values, knowledge, and behavior. Journal of the Academy of Marketing Science, 25(4), 305-318. https://doi.org/10.1177/0092070397254003
Soniewicki, M. (2017). The importance of market orientation in creating a competitive advantage of micro, small, and medium-sized companies in the internationalization process. In Optimal Management Strategies in Small and Medium Enterprises (pp. 1-21). IGI Global.
Su, Z., Peng, M. W., & Xie, E. (2016). A strategy tripod perspective on knowledge creation capability. British Journal of Management, 27, 58–76. https://doi.org/10.1111/1467-8551.12097
Sundqvist, S., & Kuivalainen, O. (2009). Relationships between the dimensions of international growth orientation, environmental turbulence, and strategic orientations. Advances in International Marketing, 20, 89-123. http://dx.doi.org/10.1108/S1474-7979(2009)0000020007
Surdu, I., Greve, H. R., & Benito, G. R. (2021). Back to basics: Behavioral theory and internationalization. Journal of International Business Studies, 52(6), 1047-1068. https://doi.org/10.1057/s41267-020-00388-w
Swieringa, J., & Wierdsma, A. (1995). La organización que aprende. Addixon Wesley.
Torkelli, L., Uzhegova, M., Kuivalainen, O., Saarenketo, S., & Puumalainen, K. (2021). Internationalisation of family enterprises: The role of entrepreneurial orientation and international growth orientation. International Journal of Business and Globalisation, 29(3). https://doi.org/10.1504/IJBG.2021.118681
Tuppura, A., Saarenketo, S., Puumalainen, K., Jantunen, A., & Kyläheiko, K. (2008). Linking knowledge, entry timing and internationalization strategy. International Business Review, 17(4), 473-487. https://doi.org/10.1016/j.ibusrev.2008.02.003
UNCTAD. (2019). World Investment Report - Special Economic Zones. United Nations Conference on Trade And Development. https://unctad.org/publication/world-investment-report-2019
Vala, C. M. S. (2013). A orientação para o mercado como forma de obter vantagens competitivas nas organizações [Dissertação], Instituto Politécnico de Leiria, Portugal.
Viola, C. H. (2006). O impacto da orientação para o mercado em empresas incubadas de Uberlândia pertencentes à área de tecnologia da informação [Dissertação], Universidade Federal de Uberlândia, Brasil.
Wales, W. J., Covin, J. G., Schüler, J., & Baum, M. (2023). Entrepreneurial orientation as a theory of new value creation. The Journal of Technology Transfer, 48, 1-21. https://doi.org/10.1007/s10961-023-10021-1
Witt, M. A., & Lewin, A. Y. (2007). Outward foreign direct investment as escape response to home country institutional constraints. Journal of International Business Studies, 38(4), 579–594. https://doi.org/10.1057/palgrave.jibs.8400285
Wu, B., & Deng, P. (2020). Internationalization of SMEs from emerging markets: An institutional escape perspective. Journal of Business Research, 108. https://doi.org/10.1016/j.jbusres.2019.10.037
Yamakawa, Y., Peng, M. W., & Deeds, D. L. (2008). What drives new ventures to internationalize from emerging to developed economies? Entrepreneurship Theory and Practice, 34(4), 517-530. https://doi.org/10.1111/j.1540-6520.2007.00216.x
Yan, Z. J., Zhu, J. C., Fan, D., & Kalfadellis, P. (2018). An institutional work view toward the internationalization of emerging market firms. Journal of World Business, 53(5). https://doi.org/10.1016/j.jwb.2018.03.008
Yoon, J., Kim, K. K., & Dedahanov, A. T. (2018). The Role of International Entrepreneurial Orientation in Successful Internationalization from the Network Capability Perspective. Sustainability, 10(6), 1709. http://dx.doi.org/10.3390/su10061709
Zahra, S. A., & Garvis, D. M. (2000). International corporate entrepreneurship and firm performance: The moderating effect of international environmental hostility. Journal of Business Venturing, 15(5-6), 469–492.
Zhou, K. Z., Yim, C. K, Tse, D. K. (2005). The effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations. Journal of Marketing, 69(2). https://doi.org/10.1509/jmkg.69.2.42.60756
Zhou, K. Z., & Li, C. B. (2007). How does strategic orientation matter in Chinese firms? Asia Pacific Journal of Management, 24, 447-466. https://doi.org/10.1007/s10490-007-9048-1
Acosta, A. S., Crespo, A. H., & Agudo, J. C. (2018). Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs). International Business Review, 27(6), 833-844. https://doi.org/10.1016/j.ibusrev.2018.04.004
Ahmed, F. U., & Brennan, L. (2019). An institution-based view of firms’ early internationalization Effectiveness of national export promotion policies. International Marketing Review, 36(6), 864-888. http://dx.doi.org/10.1108/IMR-03-2018-0108
Bailey, N. (2017). Exploring the relationship between institutional factors and FDI attractiveness: A meta-analytic review. International Business Review, 27(1). http://dx.doi.org/10.1016/j.ibusrev.2017.05.012
Baker, W. E., & Sinkula, J. M. (1999). Learning orientation, market orientation and innovation: Integrating and extending models of organizational performance. Journal of Marketing -Focused Management, 4(4), 295-308. https://ideaexchange.uakron.edu/marketing_ideas/272
Baum, M., Schwens, C., & Kabst, R. (2015). A latent class analysis of small firms' internationalization patterns. Journal of World Business, 50, 754-768. https://doi.otg/10.1016/j.jwb.2015.03.001
Borsa, J. C., Damásio, B. F., & Bandeira, D. R. (2012). Adaptação e validação de instrumentos psicológicos entre culturas: Algumas considerações. Paidéia (Ribeirão Preto), 22(53). https://doi.org/10.1590/S0103-863X2012000300014
Cantarello, S., Martini, A., & Nosella, A. (2012). A multi‐level model for organizational ambidexterity in the search phase of the innovation process. Creativity and innovation management, 21(1), 28-48. https://doi.org/10.1111/j.1467-8691.2012.00624.x
Child, J., Rodrigues, S. B., & Frynas, J. G. (2009). Psychic distance, its impact and coping modes: Interpretations of SMEs decision-makers. Management International Review, 49(2), 199–224. http://dx.doi.org/10.1007/s11575-008-0136-3
Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Psychology Press.
Covin, J. G., & Slevin, D. P. (1989). Strategic management of small firms in hostile and benign environments. Strategic Management Journal, 10(1), 75-87. https://doi.org/10.1002/smj.4250100107
Cui, L., Jiang, F., & Stening, B. (2011). The entry-mode decision of chinese outward FDI: Firm resources, industry conditions, and institutional forces. Thunderbird International Business Review, 53(4). https://doi.org/10.1002/tie.20425
Das, S., Kundu, A., & Bhattacharya, A. (2020). Technology adaptation and survival of SMEs: A longitudinal study of developing countries. Technology Innovation Management Review, 10(6). https://doi.org/10.1186/s13731-023-00317-9
Day, G. S. (1994). The capabilities of market-driven organizations. Journal of Marketing, 58(4), 37-52. https://doi.org/10.1177/002224299405800404
Deng, P. & Zhang S. (2020). Institutional quality and internationalization of emerging market firms: Focusing on Chinese SMEs. Journal of Business Research, 92, 279–289. https://doi.org/10.1016/j.jbusres.2018.07.014
Deshpandé, R., & Farley, J. U. (1998). Measuring market orientation: Generalization and synthesis. Journal of Market Focused Management, 2, 213–232. https://doi.org/10.1023/A%3A1009719615327
Deshpandé, R., Farley, J. U., & Webster, F. E. Jr. (1993). Corporate culture, customer orientation, and innovativeness. Journal of Marketing, 57(1), 22-27. https://www.jstor.org/stable/1252055
Dimitratos, P., Johnson, J. E., Plakoyiannaki, E., & Young, S. (2015). SME internationalization: How does the opportunity-based international entrepreneurial culture matter? International Business Review, 24(6), 957-968.
Espinoza, P. A. M. (2017). O efeito mediador da capacidade de desenvolvimento de novos produtos na relação entre a orientação para a aprendizagem e o desempenho financeiro [Dissertação], Universidade Federal do Paraná, Brasil.
Fernandes, D. H., & Santos, C. P. (2008). Orientação empreendedora: Um estudo sobre as consequências do empreendedorismo nas organizações. Revista de Administração, 7(1). https://doi.org/10.1590/S1676-56482008000100007
Ferraresi, A. A., Quandt, C. O., dos Santos, S. A., & Frega, J. R. (2012). Knowledge management and strategic orientation: Leveraging innovativeness and performance. Journal of Knowledge Management, 16(5), 688-701. http://dx.doi.org/10.1108/13673271211262754
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. https://www.jstor.org/stable/3151312
Frishammar, J., & Andersson, S. (2008). The overestimated role of strategic orientations for international performance in smaller firms. International Entrepreneurship, 7, 57–77. https://doi.org/10.1007/s10843-008-0031-9
Gao, G. Y., Murray, J. Y., Kotabe, M., & Lu, J. (2010). A ‘‘strategy tripod’’ perspective on export behaviors: Evidence from domestic and foreign firms based in an emerging economy. Journal of International Business Studies, 41, 377-396. http://dx.doi.org/10.1057/jibs.2010.32
Gatignon, H., & Xuereb, J. (1997). Strategic orientation of the firm and new product performance. American Marketing Association, 34(1), 77-90. https://doi.org/10.1177/002224379703400107
Gerschewski, S., Lew, Y. K., Khan, Z., & Park, B. I. (2018). Post-entry performance of international new ventures: The mediating role of learning orientation. International Small Business Journal: Researching Entrepreneurship, 36(7), 807–828. https://doi.org/10.1177/0266242618790321
Gerschewski, S., Rose, E. L., & Lindsay, V. J. (2015). Understanding the drivers of international performance for born global firms: An integrated perspective. Journal of World Business, 50(3). https://doi.org/10.1016/j.jwb.2014.09.001
Gil, A. C. (2011). Métodos e técnicas de pesquisa social (6a ed.). Atlas.
Haddoud, M. Y., Jones, P., & Newbery, R. (2018). Export intention in developing countries: A configuration approach to managerial success factors. Journal of Small Business Management, 1-21. https://eprints.ncl.ac.uk/file_store/production/249296/7406B81C-6FED-4935-9707-C465E77F22C3.pdf
Hair, J. F., Babin, B., Money, A. H., & Samouel, P. (2005a). Fundamentos de métodos de pesquisa em Administração. Bookman.
Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (2005b). Análise multivariada de dados (5th ed.). Bookman.
Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications.
He, X., & Wei, Y. (2011). Linking market orientation to international market selection and international performance. International Business Review, 20(5), 535-546. https://doi.org/10.1016/j.ibusrev.2010.10.003
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135. http://dx.doi.org/10.1007/s11747-014-0403-8
Ismail, I. J., Amani, D., & Changalima, I. A. (2023). Strategic green marketing orientation and environmental sustainability in sub-Saharan Africa: Does green absorptive capacity moderate? Evidence from Tanzania. Heliyon, 9(7), e18373. https://doi.org/10.1016/j.heliyon.2023.e18373
Jantunen, A., Nummela, N., Puumalainen, K., & Saarenketo, S. (2008). Strategic orientations of born globals – Do they really matter? Journal of World Business, 43(2), 158-170. https://doi.org/10.1016/j.jwb.2007.11.015
Johanson, J., & Vahlne, J. (1977). The internationalization process of the firm – a model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8(1), 23-32. http://dx.doi.org/10.1057/palgrave.jibs.8490676
Knight, G. (2000). Entrepreneurship and marketing strategy: The SME under globalization. Journal of International Marketing, 8(2), 12-32. http://www.jstor.org/stable/25048805
Knight, G., Moen, O., & Madsen, T. K. (2020). Antecedents to differentiation strategy in the exporting SME. International Business Review, 29(6). https://doi.org/10.1016/j.ibusrev.2020.101740
Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1-18. https://doi.org/10.1177/002224299005400201
Kuuluvainen, A., & Paavilainen-Mäntymäki, E. (2011). International growth orientation of SME managers and entrepreneurs: A three-year follow-up study (pp. 64-81). In International growth of small and medium enterprises. Routledge.
Li, Y., Sun, Y., & Liu, Y. (2006). An empirical study of SOEs’ market orientation in transitional China. Asia Pacific Journal of Management, 23, 93-113. https://doi.org/10.1007/s10490-006-6117-9
Liu, Y., Li, Y., & Xue, J. (2011). Ownership, strategic orientation and internationalization in emerging markets. Journal of World Business, 46(3), 381-393. https://doi.org/10.1016/j.jwb.2010.07.012
Lopes, L. F. D. (2018). Métodos quantitativos aplicados ao comportamento organizacional. Voix.
Lopes, L. F. D., Chaves, B. M., Fabricio, A., Almeida, D. M., Obregon, S. L., Lima, M. P., Silva, W. V., Camargo, M. E., Veiga, C. P., Moura, G. L., Silva, L. S. C. V., & Costa, V. M. F. (2020). Analysis of Well-Being and Anxiety among University Students. International Journal Environmental Research and Public Health, 17(3874), 1-23. https://doi.org/10.3390%2Fijerph17113874
Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1), 135-172. https://doi.org/10.5465/amr.1996.9602161568
Luo, Y., & Zhang, H. (2016). Emerging Market MNEs: Qualitative eeview and theoretical directions. Journal of International Management, 22(4), 333-350. https://doi.org/10.1016/j.intman.2016.05.001
Mathews, J. A. (2006). Dragon multinationals: New players in 21st century globalization. Asia Pacific Journal of Management, 23, 5-27. https://doi.org/10.1007/s10490-006-6113-0
Miles, M. P., Covin, J. G., & Heeley, M. B. (2000). The relationship between environmental dynamism and small firm structure, strategy, and performance. Journal of Marketing Theory and Practice, 8(2), 63-78. https://www.jstor.org/stable/40469994
Miller, D. (1983). The correlates of entrepreneurship in three types of firms. Management Science, 29(7), 770-91. https://www.jstor.org/stable/2630968
Miller, D., & Friesen, P. H. (1982). Innovation in conservative and entrepreneurial firms: Two models of strategic momentum. Strategic Management Journal, 3(1), 1-26. https://doi.org/10.1002/smj.4250030102
Naman, J. L., & Slevin, D. P. (1993). Entrepreneurship and the concept of fit: A model and empirical test. Strategic Management Journal, 14(2), 137-153. https://doi.org/10.1002/smj.4250140205
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20-35. https://doi.org/10.1177/002224299005400403
Nascimento, J. C. H. B., & Macedo, M. A. S. (2016). Modelagem de equações estruturais com mínimos quadrados parciais: Um exemplo da aplicação do SmartPLS® em pesquisas em Contabilidade. Revista de Educação e Pesquisa em Contabilidade, 10(3), 289-313. https://doi.org/10.17524/repec.v10i3.1376
Noble, C. H., Sinha, R. K., & Kumar, A. (2002). Market orientation and alternative strategic orientations: A longitudinal assessment of performance implications. Journal of Marketing, 66(4), 25-39. https://doi.org/10.1509/jmkg.66.4.25.18513
Nummela, N., Puumalainen, K., & Saarenketo, S. (2009). Why do some international new ventures become global start-ups? An exploratory study of the Finnish ICT industry. Progress in International Business Research, 4, 21-40. http://dx.doi.org/10.1108/S1745-8862(2009)0000004006
Nummela, N., Puumalainen, K., & Saarenketo, S. (2005). International growth orientation of knowledge-intensive SMEs. Journal of International Entrepreneurship, 3(1), 5-18. https://doi.org/10.1007/s10843-005-0350-z
Oliveira, M. C. S. F. de. (2016). O papel dos influenciadores de internacionalização no desempenho internacional de empresas de base tecnológica [Tese]. Programa de Pós-graduação em Administração, Universidade Federal de Santa Maria, RS, Brazil.
Peng, M. W. (2001). The Resource-based view and international business. Journal of Management, 27(6), 803-829. https://doi.org/10.1016/S0149-2063(01)00124-6
Peng, M. W. (2004). Identifying the big question in international business research. Journal of International Business Studies, 35(2), 99-108. https://doi.org/10.1057/palgrave.jibs.8400077
Peng, M. W., & Khoury, T. A. (2009). Unbundling the institution-based view of international business strategy. In A. Rugman (Ed.), Oxford handbook of international business (pp. 256-268). Oxford University Press.
Peng, M. W., Wang, D., & Jiang, Y. (2009). An institution-based view of international business strategy: A focus on emerging economies. Journal of International Business Studies, 39(5), 920-936. https://doi.org/10.1057/palgrave.jibs.8400377
Reis, J. F. Neto (2018). Las estrategias de marketing y competitividad de las micro y pequeñas empresas en las zonas periféricas: El caso de Brasil [Tese], Programa de Doctorado en Economía de la Empresa, Universidad de Salamanca, Spain.
Ribeiro, H. C. M. (2016). Produção acadêmica do tema internacionalização divulgada nos periódicos nacionais: Um estudo bibliométrico. Internext, 11(1), 1-20. https://doi.org/10.18568/1980-4865.1111-20
Ringle, C. M., Silva, D., & Bido, D. S. (2014). Modelagem de equações estruturais com utilização do SmartPLS. REMark - Revista Brasileira de Marketing, 13(2), 56-73. https://doi.org/10.5585/remark.v13i2.2717
Ringle, C. M., Wende, S., & Becker, J. M. (2015). SmartPLS 3. SmartPLS GmbH. https://www.smartpls.com
Ringle, C. M., Wende, S., Becker, J. M. (2022). SmartPLS4. SmartPLS GmbH. https://www.smartpls.com
Roncalio, L. B., & Richartz, F. (2021). Intellectual property protection by incubated companies: Using formal and non-formal methods. Revista de Empreendedorismo e Gestão de Pequenas Empresas, 10(2). https://doi.org/10.14211/regepe.e1733
Schweiger, S. A., Stettler, T. R., Baldauf, A., & Zamudio, C. (2019). The complementarity of strategic orientations: A meta-analytic synthesis and theory extension. Strategic Management Journal, 40(11), 1-30. http://dx.doi.org/10.1002/smj.3042
Sinkula, J. M., Baker, W. E., & Noordewier, T. (1997). A Framework for market-based organizational learning: Linking values, knowledge, and behavior. Journal of the Academy of Marketing Science, 25(4), 305-318. https://doi.org/10.1177/0092070397254003
Soniewicki, M. (2017). The importance of market orientation in creating a competitive advantage of micro, small, and medium-sized companies in the internationalization process. In Optimal Management Strategies in Small and Medium Enterprises (pp. 1-21). IGI Global.
Su, Z., Peng, M. W., & Xie, E. (2016). A strategy tripod perspective on knowledge creation capability. British Journal of Management, 27, 58–76. https://doi.org/10.1111/1467-8551.12097
Sundqvist, S., & Kuivalainen, O. (2009). Relationships between the dimensions of international growth orientation, environmental turbulence, and strategic orientations. Advances in International Marketing, 20, 89-123. http://dx.doi.org/10.1108/S1474-7979(2009)0000020007
Surdu, I., Greve, H. R., & Benito, G. R. (2021). Back to basics: Behavioral theory and internationalization. Journal of International Business Studies, 52(6), 1047-1068. https://doi.org/10.1057/s41267-020-00388-w
Swieringa, J., & Wierdsma, A. (1995). La organización que aprende. Addixon Wesley.
Torkelli, L., Uzhegova, M., Kuivalainen, O., Saarenketo, S., & Puumalainen, K. (2021). Internationalisation of family enterprises: The role of entrepreneurial orientation and international growth orientation. International Journal of Business and Globalisation, 29(3). https://doi.org/10.1504/IJBG.2021.118681
Tuppura, A., Saarenketo, S., Puumalainen, K., Jantunen, A., & Kyläheiko, K. (2008). Linking knowledge, entry timing and internationalization strategy. International Business Review, 17(4), 473-487. https://doi.org/10.1016/j.ibusrev.2008.02.003
UNCTAD. (2019). World Investment Report - Special Economic Zones. United Nations Conference on Trade And Development. https://unctad.org/publication/world-investment-report-2019
Vala, C. M. S. (2013). A orientação para o mercado como forma de obter vantagens competitivas nas organizações [Dissertação], Instituto Politécnico de Leiria, Portugal.
Viola, C. H. (2006). O impacto da orientação para o mercado em empresas incubadas de Uberlândia pertencentes à área de tecnologia da informação [Dissertação], Universidade Federal de Uberlândia, Brasil.
Wales, W. J., Covin, J. G., Schüler, J., & Baum, M. (2023). Entrepreneurial orientation as a theory of new value creation. The Journal of Technology Transfer, 48, 1-21. https://doi.org/10.1007/s10961-023-10021-1
Witt, M. A., & Lewin, A. Y. (2007). Outward foreign direct investment as escape response to home country institutional constraints. Journal of International Business Studies, 38(4), 579–594. https://doi.org/10.1057/palgrave.jibs.8400285
Wu, B., & Deng, P. (2020). Internationalization of SMEs from emerging markets: An institutional escape perspective. Journal of Business Research, 108. https://doi.org/10.1016/j.jbusres.2019.10.037
Yamakawa, Y., Peng, M. W., & Deeds, D. L. (2008). What drives new ventures to internationalize from emerging to developed economies? Entrepreneurship Theory and Practice, 34(4), 517-530. https://doi.org/10.1111/j.1540-6520.2007.00216.x
Yan, Z. J., Zhu, J. C., Fan, D., & Kalfadellis, P. (2018). An institutional work view toward the internationalization of emerging market firms. Journal of World Business, 53(5). https://doi.org/10.1016/j.jwb.2018.03.008
Yoon, J., Kim, K. K., & Dedahanov, A. T. (2018). The Role of International Entrepreneurial Orientation in Successful Internationalization from the Network Capability Perspective. Sustainability, 10(6), 1709. http://dx.doi.org/10.3390/su10061709
Zahra, S. A., & Garvis, D. M. (2000). International corporate entrepreneurship and firm performance: The moderating effect of international environmental hostility. Journal of Business Venturing, 15(5-6), 469–492.
Zhou, K. Z., Yim, C. K, Tse, D. K. (2005). The effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations. Journal of Marketing, 69(2). https://doi.org/10.1509/jmkg.69.2.42.60756
Zhou, K. Z., & Li, C. B. (2007). How does strategic orientation matter in Chinese firms? Asia Pacific Journal of Management, 24, 447-466. https://doi.org/10.1007/s10490-007-9048-1