Chief Editor
Rogério H. Quintella (Universidade Federal da Bahia – Salvador - Brazil)

Executive Editor
Andréa Paula Segatto (Universidade Federal do Paraná – Curitiba - Brazil)

Editorial Advisory Board
Alberto Martinelli (Università di Milano – Milano - Italia)
Bryan Husted (Tecnológico de Monterrey – Monterrey - México)
Clóvis L. Machado-da-Silva (Universidade Federal do Paraná & Universidade Positivo –...

The aim of this article is to investigate the meanings constructed around the death of a university center?s founder. For this purpose, the culture theory and the social constructionism approach formed the theoretical-methodological basis. In this qualitative descriptive research, the triangulation of various data collection techniques was utilized and an analysis of the discursive practices was conducted. The reflections presented in this article could serve as a starting point for other...

While trade credit may be used as a substitute for bank loans, we find empirical evidence that listed firms do use bank debt and trade credit as two complementary sources of financing in line with recent theoretical papers (e.g. Biais & Gollier, 1997) and evidence found in other empirical works (e.g. Alphonse, Ducret, & Séverin, 2006). By using a sample of 263 publicly-listed companies from 2006, our findings empirically support that trade credit may be used as (i) a sign of the...

This empirical article investigates the relationship between national culture and consumer decision-making styles in the purchase of cell phones, a product category that appears to be required by consumers independent of their nationalities. To make the research measurable, we used Hofstede?s four cultural dimensions (power distance, uncertainty avoidance, individualism, and masculinity) and Sproles and Kendall?s Consumer Style Inventory framework (quality conscious, brand conscious,...

Consumer-Company Identification is a relatively new issue in the marketing academia. Bhattacharya and Sen (2003) explored the Social Identity theory and established Consumer-Company Identification as the primary psychological substrate for deep relationships between the organization and its customers. In the present study a new instrument was constructed and validated that permits the empirical verification of the phenomenon described by Bhattacharya and Sen (2003). The scale validated in...

Corporate social responsibility strategy and competitive advantage are important issues for the contemporary discussion on corporations in society when taking into account social and environmental impacts. Empirically, we can see that social responsibility strategies are associated with competitive advantages, such as attracting valuable employees as well as enhancing the company image and reputation. This paper presents a theoretical review that demonstrates the association between social...

Some studies have already highlighted the effects of the introduction of Corporate Social Responsibility [CSR] projects into Multinational Corporations? [MNC] strategies. However, little attention has been paid to the influence of transverse CSR structure on headquarters/subsidiary integration. In this article, we begin with the following question: What is the influence of the introduction of a centralized/decentralized structure on conducting a CSR strategy in a MNC? Our main objective is...