Published: 2005-12-01

Editorial

Clóvis L. Machado-da-Silva, Carlos Osmar Bertero
1

Editorial information

Abstract:

Chief Editor
Clóvis L. Machado-da-Silva (CEPPAD/UFPR & UnicenP)

Executive Editor
Andréa Paula Segatto-Mendes (CEPPAD/UFPR)

Editorial Advisory Board
Adalberto Fischmann (FEA/USP)
Fernando Bins Luce (PPGA/UFRGS)
Fernando Meirelles (EAESP/FGV)
Jaime Evaldo Fensterseifer (PPGA/UFRGS)
John Child (Birmingham Business School - UK)
José Antonio Gomes de Pinho (NPGA/UFBA)
Nicolau Reinhard...

Read more →

A visit to the Baron

Carlos Osmar Bertero, Tatiana Iwai
1-16
Abstract:

The towering figure of the Baron of Mauá holds an indisputable place in the economic development of Brazil. His trajectory is widely analyzed not only because of his important achievements, but also because he became the symbol of an entrepreneur, whose failure in business is often blamed on an institutional context that could not understand his vision of development for the country and was hostile towards his industrialization projects and modernization of Brazil....

Read more →

Relationship marketing strategies: When buyer and supplier follow different strategies to achieve performance

Danny Pimentel Claro, Priscila Borin de Oliveira Claro, Decio Zylbersztajn
17-34
Abstract:

Relationship marketing is essential for success in business. The need to understand better the differences in the strategies buyers and suppliers follow is what has motivated this study. We drew on emerging perspectives on inter-firm governance and networks to develop a theoretical framework to understand the success of long-term relationships. We tested the framework using data from 67 merchant distributors (buyers) and 174 suppliers of theirs in the Dutch potted plant and flower...

Read more →

Brazilian market reaction to equity issue announcements

Otavio Ribeiro de Medeiros, Alberto Shigueru Matsumoto
35-46
Abstract:

We have carried out an event study to investigate stock returns associated with the announcement of equity issues by Brazilian firms between 1992 and 2003 in order to determine market reaction before, during, and after the issue announcement. After measuring abnormal returns by OLS, we used ARCH and GARCH models over 70% of the sample. Our results are remarkably consistent with most of the international empirical literature. Some previous empirical findings have turned up abnormal returns...

Read more →

Tourism cluster competitiveness and sustainability: Proposal for a systemic model to measure the impact of tourism on local development

Sieglinde Kindl da Cunha, João Carlos da Cunha
47-62
Abstract:

This article proposes a model to measure tourism cluster impact on local development with a view to assessing tourism cluster interaction, competitiveness and sustainability impacts on the economy, society and the environment. The theoretical basis for this model is founded on cluster concept and typology adapting and integrating the systemic competitiveness and sustainability concepts within economic, social, cultural, environmental and political dimensions. The proposed model shows a...

Read more →

Objective tests and their discriminating power in business courses: A case study

Edgard B. Cornachione Jr. Cornachione Jr.
63-78
Abstract:

Evaluating students' learning experiences outcomes cannot be considered a simple task. This paper aims at investigating students' overall performance and the discriminating power of particular tests' items in the context of business courses. The purpose of this paper is to contribute with this issue while analyzing it, with scientific approach, from an accounting information systems standpoint: two experiments based on a database management system (DBMS) undergraduate course, involving 66...

Read more →