Editorial policy committee
Antônio Carlos Gastaud Maçada (UFRGS, Brazil)
Arch Woodside (Boston College, USA)
Bryan Husted (York University, Canada, and ITESM, Mexico)
Carlo Gabriel Porto Bellini (UFPB, Brazil)
Jay Barney (University of Utah, USA)
Jorge Manoel Teixeira Carneiro (FGV/SP, Brazil)
Maria José Tonelli (FGV/SP, Brazil)
Pervez Ghauri (University of Birmingham, UK)
S. Tamer Cavusgil (Georgia State University, USA)
Sérgio Giovanetti...

This paper examines the discourse configurations on the environmental theme in business organizations and its relevance to the understanding of the inclusion of ecological discourses in the discourses of organizational members. A case study into a Brazilian telecommunications company offers empirical evidence. It begins with the understanding that organizations adopt several strategies in an attempt to disseminate a certain environmental discourse. As these efforts share space with other...

This paper probes into the social process of sense making in changing organizations, trying to observe how participant individuals interpret contextual events and configure their notion of time. This notion of time then interacts with the dynamics of the lives of individuals and contributes to the adaptation to the new reality they are facing. The study was conducted in eight organizations and data were collected by means of 133 in-depth interviews with participants in the change...

The main objective of this study is to evaluate the impact of the logistics sophistication of Brazilian shippers on the acquisition pattern of 3PL (third-party logistics) service providers. The conceptual model of logistics sophistication and the major dimensions and variables relating to the acquisition pattern were defined and a questionnaire was sent to 218 Brazilian shippers listed on the Revista Exame ranking. Based on the 93 questionnaires returned, the analyses conducted...

Loyalty has been a hot topic in marketing management, not only for academics, but also for managers. In that sense, the main goal of this paper is to identify the variables that discriminate loyalty groups. Therefore, seven hypotheses have been proposed which might have an impact on loyalty groups. Based on discriminant analysis, the paper analyzes and discusses the data, and presents a conclusion that the more important variables on loyalty in the supermarket are affective commitment,...

Allen and Ng (1999a) proposed a conceptual framework of how consumers' choice of services may be influenced by the human values that they endorse. The aim of this study is to observe which implications cultural differences had on holiday destination choice. The sample consisted of 793 participants (52% Brazilians, 48% Australians; 51% Male; average age = 25y; Education 52% High School), who answered a questionnaire containing: the vertical-horizontal individualism-collectivism Values...