Coopetition in the Business Landscape: Shaping Strategies, Paradoxes, and Future Prospects
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Abstract
In today’s rapidly evolving business landscape, coopetition has emerged as a powerful strategy for organizations seeking sustainable growth and competitive advantage. Coopetition is a blend of cooperation and competition between inside or within firms, or across industries (Bengtsson & Kock, 2014). The increased interest in coopetition research stems from its widespread existence as a common industry practice and its inherent paradoxical nature (Gernsheimer et al., 2024; Leite et al., 2018). This special issue is inspired by the different themes and approaches to coopetition research, focusing on its multiple implications. Although there is a substantial advancement on coopetition, both theoretically and management- like, still exist gaps that require further development. These gaps include delving into the societal impacts of coopetition, its role to generate sustainable development, the dynamics of multimarket coopetition, the intra-firm coopetition, and its consequences within firms, as well as the complex processes to implement coopetitive strategies within firms’ networks.
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Monticelli, J. M., Leite, E., & Chim-Miki, A. F. (2024). Coopetition in the Business Landscape: Shaping Strategies, Paradoxes, and Future Prospects. Brazilian Administration Review, 21(1), e240046. https://doi.org/10.1590/1807-7692bar2024240046
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Editorial
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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Monticelli, J. M., Garrido, I. L., Vieira, L. M., Chim-Miki, A. F., & Carneiro, J. (2022). Can competitors cooperate? The impact of formal institution agents in promoting coopetition among emerging market exporters. Journal of Business & Industrial Marketing, 37(9), 1915-1932. https://doi.org/10.1108/JBIM-10-2020-0482
Monticelli, J. M., Verschoore, J. R., & Garrido, I. L. (2023). The emergence of coopetition in highly regulated industries: A study on the Brazilian private healthcare market. Industrial Marketing Management, 108, 35-46. https://doi.org/10.1016/j.indmarman.2022.11.007
Padula, G., & Dagnino, G. B. (2007). Untangling the rise of coopetition: The intrusion of competition in a cooperative game structure. International Studies of Management & Organization, 37(2), 32-52. https://www.jstor.org/stable/40397696
Peng, T. J. A., Yen, M. H., & Bourne, M. (2018). How rival partners compete based on cooperation?. Long Range Planning, 51(2), 351-383. https://doi.org/10.1016/j.lrp.2017.10.003
Ritala, P., & Sainio, L. M. (2014). Coopetition for radical innovation: Technology, market and business-model perspectives. Technology Analysis & Strategic Management, 26(2), 155-169. https://doi.org/10.1080/09537325.2013.850476
Ritala, P., & Tidström, A. (2014). Untangling the value-creation and value-appropriation elements of coopetition strategy: A longitudinal analysis on the firm and relational levels. Scandinavian Journal of Management, 30(4), 498-515. https://doi.org/10.1016/j.scaman.2014.05.002
Rusko, R. (2015). Coopetition for organizations. In Encyclopedia of Information Science and Technology, Third Edition (pp. 576-586). IGI Global.
Schweizer, R., Lagerström, K., Leite, E., & Pahlberg, C. (2023). The role of headquarters in managing coopetition within MNCs: A tale of two paradoxes. Multinational Business Review. https://doi.org/10.1108/MBR-11-2022-0175
Yami, S., Castaldo, S., Dagnino, B., & Le Roy, F. (Eds.). (2010). Coopetition: Winning strategies for the 21st century. Edward Elgar Publishing.
Bengtsson, M., & Kock, S. (2000). “Coopetition” in business networks—to cooperate and compete simultaneously. Industrial Marketing Management, 29(5), 411-426. https://doi.org/10.1016/S0019-8501(99)00067-X Bengtsson, M., & Kock, S. (2014). Coopetition—Quo vadis? Past accomplishments and future challenges. Industrial Marketing Management, 43(2), 180-188. https://doi.org/10.1016/j.indmarman.2014.02.015
Brandenburger, A. M., & Nalebuff, B. J. (1996). Co-opetition: A revolutionary mindset that combines competition and cooperation in the marketplace. Harvard Business School Press.
Chen, M. J. (2008). Reconceptualizing the competition—Cooperation relationship a transparadox perspective. Journal of Management Inquiry, 17(4), 288-304. https://doi.org/10.1177/1056492607312577
Cherington, P. T. (1913). Advertising as a business force. Page for the associated advertising clubs of America.
Doubleday Chim-Miki, A. F., & Batista-Canino, R. M. (2018). Development of a tourism coopetition model: A preliminary Delphi study. Journal of Hospitality and Tourism Management, 37, 78-88. https://doi.org/10.1016/j.jhtm.2018.10.004
Chim-Miki, A. F., Costa, R. A., & Oliveira-Ribeiro, R. (2023). Tourism coopetition for a better world: A cycle of creation, appropriation, and devolution of social value. Current Issues in Tourism. https://doi.org/10.1080/13683500.2023.2254448
Coy, P. (August, 2006). “Sleeping with the Enemy.” Business Week, 96-97.
Crick, J. M. (2020). The dark side of coopetition: When collaborating with competitors is harmful for company performance. Journal of Business & Industrial Marketing, 35(2), 318-337.
Crick, J. M., Crick, D., & Chaudhry, S. (2022). The dark-side of coopetition: It’s not what you say, but the way that you do it. Journal of Strategic Marketing, 30(1), 22-44. https://doi.org/10.1080/0965254X.2019.1642936 Czakon, W., Srivastava, M. K., Le Roy, F., & Gnyawali, D. (2020). Coopetition strategies: Critical issues and research directions. Long Range Planning, 53(1), 101948. https://doi.org/10.1016/j.lrp.2019.101948
Dana, L. P., Granata, J., Lasch, F., & Carnaby, A. (2013). The evolution of co-opetition in the Waipara wine cluster of New Zealand. Wine Economics and Policy, 2(1), 42-49. https://doi.org/10.1016/j.wep.2013.05.001
Della Corte, V., & Sciarelli, M. (2012). Can coopetition be source of competitive advantage for strategic networks. Corporate Ownership and Control, 10(1), 363-379. https://doi.org/10.22495/cocv10i1c3art5
Gernsheimer, O., Kanbach, D. K., Gast, J., & Le Roy, F. (2024). Managing paradoxical tensions to initiate coopetition between MNEs: The rise of coopetition formation teams. Industrial marketing management, 118, 148-174. https://doi.org/10.1016/j.indmarman.2024.02.006
Gnyawali, D. R., & Park, B. J. (2009). Co-opetition and technological innovation in small and medium-sized enterprises: A multilevel conceptual model. Journal of Small Business Management, 47(3), 308-330. https://doi.org/10.1111/j.1540-627X.2009.00273.x
Gnyawali, D. R., & Charleton, T. R. (2018). Nuances in the interplay of competition and cooperation: Towards a theory of coopetition. Journal of Management, 44(7), 2511-2534. https://doi.org/10.1177/0149206318788945 Klimas, P., Ahmadian, A. A., Soltani, M., Shahbazi, M., & Hamidizadeh, A. (2023). Coopetition, where do you come from? identification, categorization, and configuration of theoretical roots of Coopetition. SAGE Open, 13(1). https://doi.org/10.1177/21582440221085003
Leite, E., Pahlberg, C., & Åberg, S. (2018). The cooperation-competition interplay in the ICT industry. Journal of Business & Industrial Marketing, 33(4), 495-505. https://doi.org/10.1108/JBIM-02-2017-0038
Meena, A., Dhir, S., & Sushil, S. (2023). A review of coopetition and future research agenda. Journal of Business & Industrial Marketing, 38(1), 118-136. https://doi.org/10.1108/JBIM-09-2021-0414
Monticelli, J. M., Garrido, I. L., Vieira, L. M., Chim-Miki, A. F., & Carneiro, J. (2022). Can competitors cooperate? The impact of formal institution agents in promoting coopetition among emerging market exporters. Journal of Business & Industrial Marketing, 37(9), 1915-1932. https://doi.org/10.1108/JBIM-10-2020-0482
Monticelli, J. M., Verschoore, J. R., & Garrido, I. L. (2023). The emergence of coopetition in highly regulated industries: A study on the Brazilian private healthcare market. Industrial Marketing Management, 108, 35-46. https://doi.org/10.1016/j.indmarman.2022.11.007
Padula, G., & Dagnino, G. B. (2007). Untangling the rise of coopetition: The intrusion of competition in a cooperative game structure. International Studies of Management & Organization, 37(2), 32-52. https://www.jstor.org/stable/40397696
Peng, T. J. A., Yen, M. H., & Bourne, M. (2018). How rival partners compete based on cooperation?. Long Range Planning, 51(2), 351-383. https://doi.org/10.1016/j.lrp.2017.10.003
Ritala, P., & Sainio, L. M. (2014). Coopetition for radical innovation: Technology, market and business-model perspectives. Technology Analysis & Strategic Management, 26(2), 155-169. https://doi.org/10.1080/09537325.2013.850476
Ritala, P., & Tidström, A. (2014). Untangling the value-creation and value-appropriation elements of coopetition strategy: A longitudinal analysis on the firm and relational levels. Scandinavian Journal of Management, 30(4), 498-515. https://doi.org/10.1016/j.scaman.2014.05.002
Rusko, R. (2015). Coopetition for organizations. In Encyclopedia of Information Science and Technology, Third Edition (pp. 576-586). IGI Global.
Schweizer, R., Lagerström, K., Leite, E., & Pahlberg, C. (2023). The role of headquarters in managing coopetition within MNCs: A tale of two paradoxes. Multinational Business Review. https://doi.org/10.1108/MBR-11-2022-0175
Yami, S., Castaldo, S., Dagnino, B., & Le Roy, F. (Eds.). (2010). Coopetition: Winning strategies for the 21st century. Edward Elgar Publishing.