Tensions in Coopetition between Gypsy and Non-gypsy Breweries in the Light of Actornetwork Theory
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Abstract
Objective: The search for market expansion challenges Brazilian craft breweries. Based on coopetition strategies, many join in seeking to overcome these challenges. The challenge for gypsy breweries is even more significant, as they must produce beer in a non-gypsy brewery. Some tensions emerge from this relationship, such as space availability and costs. Methods: From the actor-network theory, we analyze the relationship between gypsy and non-gypsy breweries, deepening the analysis of their tensions. Based on a case study with craft breweries in Rio de Janeiro State. Results: As the results highlighted, the tension between them starts at a level not mentioned in the literature on coopetition. Conclusions: This extension expands the existing literature on coopetition by highlighting the influence of nonhuman elements (e.g., factory, resources, equipment, and operations) in shaping inter-organizational relationships, with the factory being the main generator of this tension. The study offers insights into how actors (human and nonhuman) navigate, interact, and negotiate tensions to achieve mutual goals. By applying ANT to analyze coopetition dynamics, the study contributes to the theoretical framework by demonstrating how this approach can enhance understanding of complex mechanisms, processes, and relationships through which coopetition dynamics unfold in practice.
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Deus, E. P. de, Silveira, A. B. da, Silva, L. M. da, & Camillis, P. K. de. (2024). Tensions in Coopetition between Gypsy and Non-gypsy Breweries in the Light of Actornetwork Theory. Brazilian Administration Review, 21(1), e230101. https://doi.org/10.1590/1807-7692bar2024230101
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Chen, M. J. (2008). Reconceptualizing the competition-cooperation relationship: A transparadox perspective. Journal of Management Inquiry, 17(4), 288-304. https://doi.org/10.1177/1056492607312577
Chim-Miki, A. F., & Batista-Canino, R. M. (2017). The coopetition perspective applied to tourism destinations: A literature review. Anatolia, 28(3), 381-393. https://doi.org/10.1080/13032917.2017.1322524
Dahl, J. (2014). Conceptualizing coopetition as a process: An outline of change in cooperative and competitive interactions. Industrial Marketing Management, 43(2), 272-279. https://doi.org/10.1016/j.indmarman.2013.12.002
Dambrin, C., & Robson, K. (2011). Tracing performance in the pharmaceutical industry: Ambivalence, opacity and the performativity of flawed measures. Accounting, Organizations and Society, 36(7), 428-455. https://doi.org/10.1016/j.aos.2011.07.006
Estrada, I., Faems, D., & Faria, P. (2016). Coopetition and product innovation performance: The role of internal knowledge sharing mechanisms and formal knowledge protection mechanisms. Industrial Marketing Management, 53, 56- 65. https://doi.org/10.1016/j.indmarman.2015.11.013
Fang, S.-R., Chang, Y.-S., & Peng, Y.-C. (2011). The dark side of relationships: A tension-based view. Industrial Marketing Management, 40(5), 774–784. https://doi.org/10.1016/j.indmarman.2011.02.003
Geurts, A., Broekhuizen, T., Dolfsma, W., & Cepa, K. (2022). Tensions in multilateral coopetition: Findings from the disrupted music industry. Industrial Marketing Management, 105, 532-547. https://doi.org/10.1016/j.indmarman.2022.06.020
Gnyawali, D. R., & Charleton, T. R. (2018). Nuances in the interplay of competition and cooperation: Towards a theory of coopetition. Journal of Management, 44(7), 2511-2534. https://doi.org/10.1177/0149206318788945 Kemp, R., & Ghauri, P. (1999). Cooperation and conflict in international joint venture relationship. Proceedings of the 15th Annual IMP Conference, Dublin, Ireland.
Klein, K., Semrau, T., Albers, S., & Zajac, E. J. (2020). Multimarket coopetition: How the interplay of competition and cooperation affects entry into shared markets. Long Range Planning, 53(1), 101868. https://doi.org/10.1016/j.lrp.2019.02.001
Kraus, S., Gast, J., Klimas, P., & Stephan, T. (2019). Sleeping with competitors: Forms, antecedents and outcomes of coopetition of small and mediumsized craft beer breweries. International Journal of Entrepreneurial Behaviour & Research, 25(1), 50-66. https://doi.org/10.1108/IJEBR-09-2017-0356
Lamine, W. (2017). The social network and entrepreneurial process: A sociotechnical approach. Thunderbird International Business Review, 59(5), 623-633. https://doi.org/10.1002/tie.21907
Latour, B. (1997). The trouble with actor-network theory. Keele University. Latour, B. (1999). Pandora’s hope: Essays on the reality of science studies. Harvard University Press.
Latour, B. (2005). Reassembling the social: An introduction to actor-networktheory. Oxford University Press.
Latour, B. (2011). Network theory, networks, societies, spheres: Reflections of an actor-network theorist. International Journal of Communication, 5, 796-810. https://ijoc.org/index.php/ijoc/article/view/1094/558
Law, J. (1992). Notes on the theory of the actor-network: Ordering, strategy, and heterogeneity. Systems practice, 5, 379-393. https://doi.org/10.1007/BF01059830
Law, J. (2004). After method: Mess in social science research. Psychology Press.
Law, J., & Hassard, J. (1999). Actor network theory and after. Wiley-Blackwell.
Law J., & Singleton V. (2013). ANT and politics: Working in and on the world. Qualitative Sociology, 36(4), 485-502. https://doi.org/10.1007/s11133-013-9263-7
Law J., & Singleton V. (2014). ANT, multiplicity and policy. Critical Policy Studies, 8(4), 379-396. https://doi.org/10.1080/19460171.2014.957056
Lundgren-Henriksson, E. L., & Tidström, A. (2021). Temporal distancing and integrating: Exploring coopetition tensions through managerial sensemaking dynamics. Scandinavian Journal of Management, 37(3), 101168. https://doi.org/10.1016/j.scaman.2021.101168
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