Sustainable Entrepreneurship and Digital Technologies: Challenges and Potential Aspects for Brazilian Agtechs
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Abstract
Objective: this study analyzes sustainable entrepreneurship practices in Brazilian agribusiness startups, specifically agtechs, identifying challenges and opportunities for the application of digital technologies. Methods: the qualitative research approach is based on multiple case studies. Data collection was conducted through interviews with 10 agtechs CEOs and secondary data sources. The ATLAS.ti 23 software was utilized as a resource for data organization and analysis support, employing content analysis as the method. Results: the findings reveal that agtechs adopt practices of entrepreneurship by opportunity and are sustainability-oriented in resource allocation, organizational configuration, and establishment of management systems, principles that contribute to creating an organizational environment conducive to sustainable innovation. Predominantly weak initiatives related to sustainability were identified, which means that there is evidence of adoption of practices that align with sustainability assumptions, but which are not the core of operations and business. These practices are interconnected the potential application of digital technologies. Conclusions: this study provides valuable insights for researchers, professionals, and policymakers interested in promoting sustainable entrepreneurship in the agtech sector.
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Koch, L. L., Tonial, G., Sehnem, S., & Peres, W. D. G. (2024). Sustainable Entrepreneurship and Digital Technologies: Challenges and Potential Aspects for Brazilian Agtechs. Brazilian Administration Review, 21(4), e230125. https://doi.org/10.1590/1807-7692bar2024230125
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References
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Gregori, P., Holzmann, P., & Audretsch, D. B. (2024). Sustainable entrepreneurship on digital platforms and the enactment of digital connectivity through business models. Business Strategy and the Environment, 33(2), 1173-1190. https://doi.org/10.1002/bse.3551
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Holzmann, P., & Gregori, P. (2023). The promise of digital technologies for sustainable entrepreneurship: A systematic literature review and research agenda. International Journal of Information Management, 68, 102593. https://doi.org/10.1016/j.ijinfomgt.2022.102593
Horne, J., & Fichter, K. (2022). Growing for sustainability: Enablers for the growth of impact startups–A conceptual framework, taxonomy, and systematic literature review. Journal of Cleaner Production, 349, 131163. https://doi.org/10.1016/j.jclepro.2022.131163
Jacomossi, R. R., Feldmann, P. R., Barrichello, A., & Morano, R. S. (2021). Does ecological sustainability really matter? Evaluation of its mediating role in the relationship between innovation and competitiveness. Brazilian Administration Review, 18(3), e200126. https://doi.org/10.1590/1807-7692bar2021200126
Johnson, M. P., & Schaltegger, S. (2020). Entrepreneurship for sustainable development: A review and multilevel causal mechanism framework. Entrepreneurship Theory and Practice, 44(6), 1141-1173. https://doi.org/10.1177/1042258719885368
Li, F., & Long, J. (2024). Exploration and exploitation of multiple values: The dynamic evolution process of sustainable entrepreneurship in Chinese digital platform corporates. Sustainable Development, 32(3), 2342-2357. https://doi.org/10.1002/sd.2791
Meadows, D., Randers, J., & Meadows, D. (2004). Limits to growth: The 30-year update. Chelsea Green Publishing. Routledge. https://doi.org/10.4324/9781849775861
Mendes, J. A. J., Bueno, L. O., Oliveira, A. Y., & Gerolamo, M. C. (2022). Agriculture startups (AGTECHS): A bibliometric study. Journal of Professional Business Review, 7(1), 1-18. https://doi.org/10.26668/businessreview/2022.v7i2.312
Olteanu, Y., & Fichter, K.(2022). Startups as sustainability transformers: A new empirically derived taxonomy and its policy implications. Business Strategy and the Environment, 31(7), 3083-3099. https://doi.org/10.1002/bse.3065
Parrish, B. D. (2008). Sustainability-driven entrepreneurship: A literature review. University of Leeds. Parrish, B. D. (2010). Sustainability-driven entrepreneurship: Principles of organization design. Journal of Business Venturing, 25(5), 510-523. https://doi.org/10.1016/j.jbusvent.2009.05.005
Patel, S. K., & Kumari, P. (2021). Measurement and reporting of carbon footprints: A step towards sustainability. World Review of Entrepreneurship, Management and Sustainable Development, 17(6), 851-863. https://doi.org/10.1504/WREMSD.2021.118654
Patzelt, H., & Shepherd, D. A. (2011). Recognizing opportunities for sustainable development. Entrepreneurship Theory and Practice, 35(4), 631-652. https://doi.org/10.1111/j.1540-6520.2010.00386.x
Pivoto, D., Waquil, P. D., Talamini, E., Finocchio, C. P. S., Dalla Corte, V. F., & de Vargas Mores, G. (2018). Scientific development of smart farming technologies and their application in Brazil. Information processing in agriculture, 5(1), 21-32. https://doi.org/10.1016/j.inpa.2017.12.002
Rocha, A. K. L. D., Fischer, B. B., Moraes, G. H. S. M. D., & Alsina, A. M. B. (2022). On the dynamics of entrepreneurial ecosystems: A comparative assessment of green and ‘traditional’ knowledge-intensive entrepreneurship. Brazilian Administration Review, 19(3), e220023. https://doi.org/10.1590/1807-7692bar2022220023
Shane, S., & Venkataraman, S. (2000). The promise of entrepreneurship as a field of research. Academy of management review, 25(1), 217-226. https://doi.org/10.5465/amr.2000.2791611
Schaltegger, S., & Wagner, M. (2011). Sustainable entrepreneurship and sustainability innovation: Categories and interactions. Business strategy and the environment, 20(4), 222-237. https://doi.org/10.1002/bse.682
Secundo, G., Schena, R., Russo, A., Schiavone, F., & Shams, R. (2022). The impact of digital technologies on the achievement of the Sustainable Development Goals: Evidence from the agri-food sector. Total Quality Management & Business Excellence, 1-17. https://doi.org/10.1080/14783363.2022.2065981
Sehnem, S., Bispo, D. S., João, J. O., Souza, M. A. L., Bertoglio, O., Ciotti, R., & Deon, S. M. (2022). Upscaling circular economy in foodtechs businesses in emergent countries: Towards sustainable development through natural resource-based view. Sustainable Development, 30(5), 1200-1221. https://doi.org/10.1002/sd.2311
Sehnem, S., Provensi, T., Silva, T. H. H., & Pereira, S. C. F. (2022). Disruptive innovation and circularity in sustainable business models: A start-ups analysis. Business Strategy and Environment, 31(4), 1292-1307. https://doi.org/10.1002/bse.2955
Shepherd, D. A., & Patzelt, H. (2011). The new field of sustainable entrepreneurship: Studying entrepreneurial action linking “what is to be sustained” with “what is to be developed.” Entrepreneurship Theory and Practice, 35(1), 137- 163. https://doi.org/10.1111/j.1540-6520.2010.00426.x
Si, S., Hall, J., Suddaby, R., Ahlstrom, D., & Wei, J. (2023). Technology, entrepreneurship, innovation and social change in digital economics. Technovation, 119, 102484. https://doi.org/10.1016/j.technovation.2022.102484
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