The Role of Digital Technology in Scaling Social Innovations
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Abstract
Objective: social innovation plays a crucial role in addressing social challenges, but innovation initiatives can be remote and short-term. Scalability is essential for expanding
the impact of these solutions, thus making it critical to investigate the factors that may contribute to this process. A promising approach to enhancing the scalability of social innovations lies in the use of digital technology. The objective of this study was to understand how digital technologies contribute to scale social innovations. Methods: we conducted a qualitative multiple case study that analyzed three social innovation initiatives. Results: our key contributions include: (1) identifying different types of digital technology that can be applied in the social context; (2) providing evidence that scaling out, scaling up, and scaling deep can occur simultaneously and reinforce one another; (3) understanding the role of technology in scaling social innovations by facilitating operationalization, strengthening trust, and building relationships and network engagement. Conclusions: it is expected that the results and contributions will foster reflections on the importance of establishing a digital infrastructure that favors initiatives aimed at solving societal challenges.
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Mignoni, J., Bitencourt, C. C. B., Zanandrea, G., & Facco, A. L. R. (2024). The Role of Digital Technology in Scaling Social Innovations. Brazilian Administration Review, 21(4), e2300129. https://doi.org/10.1590/1807-7692bar2024230129
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References
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Agostini, M. R., Bitencourt, C. C., & Vieira, L. M. (2020). Social innovation in Mexican coffee production: filling ‘institutional voids’. International Review of Applied Economics, 34(5), 607-625. https://doi.org/10.1080/02692171.2019.1638351
Batko, K. (2023). Digital social innovation based on Big Data Analytics for health and well-being of society. Journal of Big Data, 10(1), 171. https://doi.org/10.1186/s40537-023-00846-w
Bardin, L. (2009). Análise de conteúdo. Edições 7.
Bauwens, T., Huybrechts, B., & Dufays, F. (2020). Understanding the diverse scaling strategies of social enterprises as hybrid organizations: The case of renewable energy cooperatives. Organization & Environment, 33(2), 195-219. https://doi.org/10.1177/1086026619837126
Baxter, P., & Jack, S. (2008). Qualitative case study methodology: Study design and implementation for novice researchers. The Qualitative Report, 13(4), 544-559. https://doi.org/10.46743/2160-3715/2008.1573
Bell, E., Bryman, A., & Harley, B. (2018). Business research methods. Oxford University Press.
Bieling, T., Martins, T., & Joost, G. (2016). Internet of everyone-tools for empowerment. Graduate Journal of Social Science, 12(2), 96-107. https://gjss.org/sites/default/files/issues/chapters/papers/GJSS%20Vol%2012-2%20Bieling%20et%20al.pdf
Bloom, P. N., & Skloot, E. (2010). Scaling social impact: New thinking. Palgrave Macmillan.
Bolzan, L. M., Bitencourt, C. C., & Martins, B. V. (2019). Exploring the scalability process of social innovation. Innovation & Management Review, 16(3), 218-234. https://doi.org/10.1108/INMR-05-2018-0029
Bonina, C., Berzosa, D. L., & Scarlata, M. (2021). Social, commercial, or both? An exploratory study of the identity orientation of digital social innovations. Information Systems Journal, 31(5), 695-716. https://doi.org/10.1111/isj.12290
Bryman, A., Bresnen, M., Beardsworth, A., & Keil, T. (1988). Qualitative research and the study of leadership. Human Relations, 41(1), 13-29. https://doi.org/10.1177/001872678804100102
Buck, C., Krombacher, A., Röglinger, M., & Körner-Wyrtki, K. (2023). Doing good by going digital: A taxonomy of digital social innovation in the context of incumbents. The Journal of Strategic Information Systems, 32(4), 1-23. https://doi.org/10.1016/j.jsis.2023.101806
Bufali, M. V., Calò, F., Morton, A., & Connelly, G. (2023). Scaling social innovation: A cross-cultural comparative study of school-based mentoring interventions. Journal of Social Entrepreneurship, 1-27. https://doi.org/10.1080/19420676.2023.2213715
Cardoso, A., Boudreau, M.-C., & Carvalho, J. A. (2019). Organizing collective action: Does information and communication technology matter? Information and Organization, 29(3), 100256. https://doi.org/10.1016/j.infoandorg.2019.100256
Certomà, C., & Corsini, F. (2021). Digitally-enabled social innovation: Mapping discourses on an emergent social technology. Innovation: The European Journal of Social Science Research, 34(4), 560-584. https://doi.org/10.1080/13511610.2021.1937069
Dallara, C., Lacchei, A., & Verzelloni, L. (2023). Up-scaling social innovation in asylum adjudication: The case of the Migrantes project in Sicily. Innovation: The European Journal of Social Science Research, 36(2), 266-285. https://doi.org/10.1080/13511610.2022.2077705
Dionisio, M., de Souza Junior, S. J., Paula, F., & Pellanda, P. C. (2024). The role of digital social innovations to address SDGs: A systematic review. Environment, Development and Sustainability, 26(3), 5709-5734. https://doi.org/10.1007/s10668-023-03038-x
Dong, J. Q., & Götz, S. J. (2021). Project leaders as boundary spanners in open source software development: A resource dependence perspective. Information Systems Journal, 31(5), 672-694. https://doi.org/10.1111/isj.12313
Eisenhardt, K. M. (1989). Building theories from case study research. Academy of Management Review, 14(4), 532-550. https://doi.org/10.5465/amr.1989.4308385
Facco, A. L. R. (2022). A contribuição das capacidades dinâmicas no processo da escalabilidade da inovação social: O caso do protocolo comunitário em comunidades ribeirinhas [Doctoral dissertation]. Universidade do Vale do Rio dos Sinos, Porto Alegre, RS, Brazil.
Foroudi, P., Akarsu, T. N., Marvi, R., & Balakrishnan, J. (2021). Intellectual evolution of social innovation: A bibliometric analysis and avenues for future research trends. Industrial Marketing Management, 93, 446-465. https://doi.org/10.1016/j.indmarman.2020.03.026
Hämäläinen, T. J., & Heiskala, R. (2007). Social innovations, institutional change and economic performance: Making sense of structural adjustment processes in industrial sectors, regions, and societies. Edward Elgar Publishing.
Harrisson, D., Chaari, N., & Comeu-Vallée, M. (2012). Intersectoral alliance and social innovation: When corporations meet civil society. Annals of Public and Cooperative Economics, 83(1), 1-24. https://doi.org/10.1111/j.1467-8292.2011.00452.x
Heuts, E., & Versele, A. (2016). Renosee C: Renovating with a social, ecological and economic benefit through a collective approach. Procedia, 96, 450-550.
Howaldt, J., Kaletka, C., Schröder, A., & Zirngiebl, M. (2019). Atlas of Social Innovation: A world of new practices. Oekoem Verlang.
Howaldt, J., & Schwarz, M. (2010). Social Innovation: Concepts, research fields and international trends. Sozialforschungsstelle Dortmund.
Kohler, T., & Chesbrough, H. (2020). Motivating crowds to do good: How to build crowdsourcing platforms for social innovation. NIM Marketing Intelligence Review, 12(1). https://www.nim.org/en/publications/detail/motivating-crowds-to-do-good-how-to-build-crowdsourcing-platforms-for-social-innovation
Law no. 14,016, from June 23, 2020. (2020). Dispõe sobre o combate ao desperdício de alimentos e a doação de excedentes de alimentos para o consumo humano. Diário Oficial da União, seção 1, Brasília, DF. https://www.in.gov.br/en/web/dou/-/lei-n-14.016-de-23-de-junho-de-2020-263187111
Leal, W., Mbah, M. F., Dinis, M. A. P., Trevisan, L. V., de Lange, D., Mishra, A., Rebelatto, B., Hassen, T. B., & Aina, Y. A. (2024). The role of artificial intelligence in the implementation of the UN Sustainable Development Goal 11: Fostering sustainable cities and communities. Cities, 150, 105021. https://doi.org/10.1016/j.cities.2024.105021
Lira, C. S. C. (2018). A tecnologia digital como ferramenta para inovação social, no contexto de uma organização para impacto social [Master thesis]. Universidade Federal de Santa Catarina, Florianópolis, SC, Brazil.
Maiolini, R., Marra, A., Baldassarri, C., & Carlei, V. (2016). Digital Technologies for social innovation: an empirical recognition on the New Enablers. Journal of Technology Management & Innovation, 11(4), 22-28. https://doi.org/10.4067/S0718-27242016000400004
Martins, T., Braga, A., Ferreira, M. R., & Braga, V. (2023). Start today and finish yesterday—Social innovation as a contribution to the community. Global Business and Organizational Excellence, 42(5), 22-36. https://doi.org/10.1002/joe.22213
Millard, J., & Carpenter, G. (2014). Digital technology in social innovation a synopsis. http://berrikuntzasoziala.elhuyar.eus/loturak/files/2015/05/Digitaltechnology-in-social-innovation.pdf
Morrar, R., Arman, H., & Mousa, S. (2017). The fourth industrial revolution (industry 4.0): A social innovation perspective. Technology Innovation Management Review, 7(11), 12-20. http://doi.org/10.22215/timreview/1117
Moulaert, F., MacCallum, D., Mehmood, A., & Hamdouch, A. (2013). General introduction: The return of social innovation as a scientific concept and a social practice. In F. Moulaert, D. MacCallum, A. Mehmood, A. Hamdouch. The international handbook on social innovation: Collective action, social learning and transdisciplinary research (pp. 1-6). Elgar online. https://www.elgaronline.com/view/9781849809986.xml.
Mulgan, G. (2006). The process of social innovation. Innovations, 1(2), 145-162. https://doi.org/10.1162/itgg.2006.1.2.145
Murray, R., Caulier-Grice, J., & Mulgan, G. (2010). The open book of social innovation (vol. 24). Nesta.
Nambisan, S. (2017). Digital entrepreneurship: Toward a digital technology perspective of entrepreneurship. Entrepreneurship Theory and Practice, 41(6), 1029-1055. https://doi.org/10.1111/etap.12254
United Nations. (2021, Mar 04). 17% de todos os alimentos disponíveis para consumo são desperdiçados. Organização das Nações Unidas Brasil. https://brasil.un.org/pt-br/114718-onu-17-de-todos-os-alimentos-disponiveis-para-consumo-sao-desperdicados
Parthiban, R., Qureshi, I., Bandyopadhyay, S., Bhatt, B., & Jaikumar, S. (2020). Leveraging ICT to overcome complementary institutional voids: Insights from institutional work by a social enterprise to help marginalized. Information Systems Frontiers, 22, 633-653. https://doi.org/10.1007/s10796-020-09991-6
Phillips, W., Alexander, E. A., & Lee, H. (2019). Going it alone won’t work! The relational imperative for social innovation in social enterprises. Journal of Business Ethics, 156, 315-331. https://doi.org/10.1007/s10551-017-3608-1
Pirotti, T. M. C., Bitencourt, C. C., Faccin, K., & Kretschmer, C. (2021). The process of social innovation scalability: What is the role of dynamic capabilities. Journal of Innovation Management, 9(2), 21-38. https://doi.org/10.24840/2183-0606_009.002_0004.
Riddell, D., & Moore, M. (2015). Scaling out, scaling up, scaling deep: Advancing systemic social innovation and the learning processes to support it. The J. W. McConnell Family Foundation, Canada. https://www.mcconnellfoundation.ca/wp-content/uploads/2017/08/ScalingOut_Nov27A_AV_BrandedBleed.pdf#:~:text=We%20find%20that%20process%20of%20scaling%20social%20innovations%20to
Saji, B., & Ellingstad, P. (2016). Social innovation model for business performance and innovation. International Journal of Productivity and Performance Management, 65(2), 256-274. https://doi.org/10.1108/IJPPM-10-2015-0147
Santos, A. C. M. Z. (2012). O desenvolvimento da inovação social - inibidores e facilitadores do processo: O caso de um projeto piloto da ONG Parceiros Voluntários [Doctoral dissertation]. Universidade do Vale do Rio dos Sinos, São Leopoldo, RS, Brazil.
Silva, R. L., Takahashi, A. R. W., & Segatto, A. P. (2016). Scaling up social innovation: A meta-synthesis. Revista de Administração Mackenzie, 17(6), 134-163. https://doi.org/10.1590/1678-69712016/administracao.v17n6p134-163
Silva, S. B., & Bitencourt, C. C. (2019). Orquestração de redes de inovação constituídas com o conceito de living lab para o desenvolvimento de inovações sociais. Administração Pública e Gestão Social, 11(2), 178-194. https://doi.org/10.21118/apgs.v11i2.5387
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