Editorial

Editorial

Salomão Alencar de Farias

1-2

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DOI : https://doi.org/10.1590/1807-7692bar2015150033

Editorial information

Articles

When a thousand words are (not) enough: An empirical study of the relationship between firm performance and attention to shareholders

Luciana Carvalho de Mesquita Ferreira

129-149

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DOI : https://doi.org/10.1590/1807-7692bar2015140055

On the contributions of knowledge-intensive business-services multinationals to laggard innovation systems

Bruno Brandão Fischer

150-168

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DOI : https://doi.org/10.1590/1807-7692bar2015140070

Moderating effects of sales promotion types

Fernando de Oliveira Santini, Cláudio Hoffmann Sampaio, Marcelo Gattermann Perin, Lelis Balestrin Espartel, Wagner Junior Ladeira

169-189

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DOI : https://doi.org/10.1590/1807-7692bar2015140057

Brazilian multinationals' ownership mode: The influence of institutional factors and firm characteristics

Henrique de Azevedo Ávila, Angela da Rocha Rocha, Jorge Ferreira da Silva

190-208

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DOI : https://doi.org/10.1590/1807-7692bar2015150025

Profiling the buzz agent: Product referral and the study of social community and brand attachment

Danny Pimentel Claro, Adriana Bruscato Bortoluzzo

209-228

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DOI : https://doi.org/10.1590/1807-7692bar2015140076