Editorial Advisory Board
Arch Woodside (Boston College, USA)
Bryan Husted (York University, Canada, and ITESM, Mexico)
Jay Barney (University of Utah, USA)
Jorge Carneiro (Pontifical Catholic University of Rio de Janeiro, Brazil)
Pervez Ghauri (King´s College London, UK)
Rogério H. Quintella (Federal University of Bahia, Brazil)
S. Tamer Cavusgil (Georgia State University, USA)
Sergio Lazzarini (Insper Institute of Education and Research,...

BAR’s editorial team truly appreciates the voluntary work of researchers who offer their experience and knowledge as a service to the journal, contributing to a publication that consists of the highest quality articles.

During the evaluation process for articles submitted to the journal, the Editor-in-Chief counts upon the support of the Editorial Board, a multi-institutional group comprised by well-known specialists from the national and international academic communities. They...

This article aims to understand the relationships between small companies and external innovation agents and how they can help strengthening these organisations. A multiple case research method was adopted by the researchers and applied to small companies which presented innovative practices. The data collection included documents, records and interviews with managers/business owners. Such interviews were recorded and coded using the NVivo 10 software. The results showed relationships of...

Through this article we examine ways through which consumers can take advantage of marketers' priming attempts and make better decisions. Specifically, we investigate what happens when individuals are made aware of primes that may potentially improve their performance. Using an Embedded Figures Test, we demonstrate that individuals can be consciously primed into an analytic thinking mindset and perform better when they believe that the prime will enhance performance. Individuals are able...

The main objective of this study is to identify the effect of nostalgic feelings on consumer loyalty to the prevailing brand following the extinction of a brand in a merger/acquisition process. We also propose an explanatory model of the relationships between tests of relevant constructs. Based on a review and theoretical reflection on the constructs under study, this paper outlines a theoretical model in which attitudes in relation to both extinct and prevailing brands mediate the...

Globalization of the economy and the need to achieve competitiveness drive organizations to invest in technology and in innovation, in order to find solutions that will provide advantages in an ever-more competitive market. The conflict between dwindling natural resources and the demand for economic growth has created a growing need to find means for making environmental conservation compatible with economic growth. The objective of this study is to contribute to the debate by analyzing...

This paper tests the validity of the Corwin-Schultz bid-ask spread estimator in the Brazilian stock market. The Corwin-Schultz estimator arises as an easy way to compute asymmetric information throughout daily high and low stock prices for estimating overnight and non-negative adjusted spreads. The sample consisted of Ibovespa firms from 1986 to 2014 and was analysed with time series econometrics. The findings show that the measures of spread have stationarity properties, allowing...

In sales, working together as a team for achieving individual performance is a relevant element. In this paper, we suggest a theoretical framework that analyzes the impact of team potency on subjective performance, according to two mechanisms: self-efficacy and adaptability. The hypotheses suggest that (a) team potency has a positive relationship with self-efficacy and adaptability; self-efficacy and adaptability impact performance (b) directly and (c) indirectly, through a mediating role;...