Editorial

Why in English? Lingua franca in academic publication

Salomão Alencar de Farias

1-4

PDF
DOI : https://doi.org/10.1590/1807-7692bar2016160042

Editorial information

Contributors

Articles

Relationships and partnerships in small companies: Strengthening the business through external agents

Glessia Silva, Antonio Luiz Rocha Dacorso, Vanessa Barreto Costa, Luiz Carlos Di Serio

1-18

PDF
DOI : https://doi.org/10.1590/1807-7692barnaahead0116

Improving consumer decisions: The conscious use of primes as performance enhancers

Leonardo Nicolao, Eric Yorkston, Deanne Brocato, Vinicius Andrade Brei

19-32

PDF
DOI : https://doi.org/10.1590/1807-7692bar2016160020

Effect of nostalgia on customer loyalty to brand post-merger / acquisition

Ana Carolina Toledo, Evandro Luiz Lopes

33-55

PDF
DOI : https://doi.org/10.1590/1807-7692bar2016150007

Analysis of innovation and its environmental impacts on the chemical industry

Dusan Schreiber, Uélinton Telmo Ermel, João Alcione Sganderla Figueiredo, Alexandre Zeni

56-75

PDF
DOI : https://doi.org/10.1590/1807-7692bar2016150120

Corwin-Schultz Bid-ask Spread Estimator in the Brazilian stock market

Alexandre Ripamonti

76-97

PDF
DOI : https://doi.org/10.1590/1807-7692bar2016150036

Team potency and its impact on performance via self-efficacy and adaptability

Rodrigo Bastos Monteiro, Valter Afonso Vieira

98-119

PDF
DOI : https://doi.org/10.1590/1807-7692bar2016150283