Beyond Regulation: How AI Reshapes What We Write, How We Review, and Why It Matters for Business Administration

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Ricardo Limongi

Abstract

The relationship between technology and scholarly inquiry has always been one of creative tension. Each major technological disruption — from the advent of word processors in the 1980s to the proliferation of statistical software in the 2000s — has forced the academic community to renegotiate the boundaries of what constitutes legitimate research practice (Aguinis, 2026). We now stand at what may be the most consequential of these inflection points: the integration of generative artificial intelligence (AI) into every stage of the research lifecycle, from literature discovery and hypothesis generation to manuscript drafting, peer review, and editorial decision-making.


The pace of transformation is remarkable. As of early 2026, over 83% of high-impact academic journals have adopted formal AI policies, up from 77% just six months earlier (Wang & Gong, 2026). Major publishers — Elsevier, Springer Nature, Wiley, and Sage — have issued and revised guidelines multiple times, often struggling to keep pace with the technology they seek to govern. The Committee on Publication Ethics (COPE) convened a dedicated forum on “Emerging AI Dilemmas in Scholarly Publishing” in July 2025, acknowledging that the ethical landscape is shifting faster than institutional responses can adapt (COPE, 2025).

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How to Cite
Limongi, R. (2026). Beyond Regulation: How AI Reshapes What We Write, How We Review, and Why It Matters for Business Administration. Brazilian Administration Review, 23(1), e260056. https://doi.org/10.1590/1807-7692bar2026260056
Section
Editorial

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