Moving Beyond Linear Cause-and-Effect Logics: Reflections on Rigor and Relevance of Qualitative Research in OSCM

Abstract

Qualitative research has become increasingly important to Operations and Supply Chain Management (OSCM) as scholars confront complex phenomena. In this interview, Assistant Professor Katja Wölfl reflects on the value of qualitative research and explains why these approaches are particularly useful for studying complex, context-dependent phenomena. She discusses how qualitative methods can support early-stage theorizing, process explanations, and configurational perspectives that move beyond linear cause-and-effect logics. Assistant Professor Wölfl provides concrete guidance on conducting and presenting qualitative research, including how to structure the analysis clearly, use tables and interview quotes effectively, strengthen data through triangulation, and make more deliberate choices about sampling and research design. She also explores the opportunities and challenges of qualitative research in emerging economies, emphasizing that context should not be treated merely as a setting but as a driver of theory. The interview concludes with advice for PhD students and early-career researchers aiming to publish qualitative work internationally, highlighting the importance of literature grounding, journal fit, and writing.