Navigating the Nexus: Macromarketing, Public Policy, and Technology in an Evolving World

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DOI: https://doi.org/10.1590/1807-7692bar2025250163
Keywords:
macromarketing, public policy, generative AI, interdisciplinary research

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Stefanie Beninger
Nyenrode Business University, Breukelen, Netherlands
https://orcid.org/0000-0002-6956-7625
Renata Andreoni Barboza
Ibmec Business School, Rio de Janeiro, RJ, Brazil
https://orcid.org/0000-0002-9843-9446

Abstract

This interview with Dr. Stefanie Beninger, President of the Macromarketing Society and a scholar in marketing and society, explores the critical intersections of macromarketing, policy, and the rapidly evolving field of technology. Dr. Beninger shares her insights on the societal implications of marketing, drawing on her extensive research in sustainability, resilience, and the ethical considerations surrounding emerging technologies, such as commercial drones and generative artificial intelligence. The discussion examines how her international and interdisciplinary collaborations enhance research, contribute to the development of effective policies, and address complex social challenges. This conversation provides valuable insights into the evolving landscape of marketing education and its role in promoting a more sustainable and equitable future.

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How to Cite
Beninger , S., & Barboza, R. A. (2025). Navigating the Nexus: Macromarketing, Public Policy, and Technology in an Evolving World. Brazilian Administration Review, 22(3), e250163. https://doi.org/10.1590/1807-7692bar2025250163
Issue
Vol. 22 No. 3 (2025): July/Sep - 2025
Section
Interview
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

References

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